On March 20, I invited Dr. Sarah Fay for a lively conversation on "Scholarly Writers on Substack".  Sarah Fay, author of the popular Substack Writers @ Work newsletter, is an expert consultant who helps writers flourish on this powerful (but sometimes rather confusing and complicated!) publishing platform.

In the first hour of this free WriteSPACE Special Event, Sarah and I discussed why scholarly writers might choose to publish on Substack and how they can thrive there. In the second hour, we led a hands-on workshop for paid subscribers of our respective membership communities (my WriteSPACE and Sarah’s Substack Writers @ Work) in which we responded to questions about how to get started on Substack and enhance your writing aspirations and goals.

Here’s WriteSPACE Event Manager Amy Lewis’ personal account of the live event:

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Some memorable quotes from Sarah and Helen’s conversation:

• “Substack may be the university of the future”

• “If you’re passionate about academia but struggle to churn out words in a publish-or-perish kind of way, then Substack can alleviate some of this stress.”

• “Substack can let the fatigued academic write in a different voice”

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In the first hour, Sarah revealed the fascinating evolution of her career as a Substack whisperer, coaching countless writers on how to make their newsletters thrive on the platform. Sarah and Helen then explored all of the fabulous and uplifting reasons why any academic could and should start a Substack newsletter. If you’re an academic, chances are you’re passionate about the niche you write in, and sharing your writing publicly with others isn’t unfamiliar. You’re also no stranger to hard work and can probably squeeze in a once-per-week, or even once-per-month, publishing schedule.
If this sounds like you, Substack may just be the ticket! The thing is, as an expert writer in your field, no one else can do what you do. And your writing probably solves a problem that some people are willing to pay to solve. While Substack can be a great form of additional income, both Sarah and Helen advocate it as a great tool for academics specifically. It can:

1. Amplify your academic work by reaching new and interdisciplinary audiences

2. Supplement your academic writing and your writing skills—you could write about your academic work in a different voice or for a different readership, transforming your research into long-form journalism or creative writing

3. Allow you to take a break from your academic writing life entirely and focus on exploratory, creative, playful writing

In the second hour of this Special Event, Sarah and Helen answered participants’ questions and offered tips and tricks for successful newsletters, including these gems:

• Opt for fewer words and more engaging multimedia content (that said, there are readers who love really long rambling posts on Substack. If this is you, try to target your audience. An unfiltered mode of writing can be a great hook for readers).

• Re-stacking inspiring posts with a note is a great way to get noticed and join the community. People will likely re-stack your posts in response!

• Start from an exploratory place, it’s fine to make changes to your title or subject as you go along.

If you have or are considering your own Substack, do tune into the recording of the live event available in the WriteSPACE under ‘Videos’. At the end of the video, you’ll find Sarah’s writing prompts for analysing your current substack and/or exploring new possibilities.

Thank you to Sarah and Helen for an inspiring and informative exploration of Substack for academic writing, and thank you to all the participants for sharing your comments and engaging questions.

See you again at the next event!

WriteSPACE and WS Studio members can now watch the recording of the full two-hour event in their Video library.  

Not a member? Register to receive an email with a link to the video of the first hour.

Better yet, join the WriteSPACE with a free 30 day trial, and access our full Library of videos and other writing resources as part of your membership plan.

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On Thursday 1 December, my colleagues from the Centre for Arts and Social Transformation (CAST)  and I launched The Artist*Academic website, a colorful new website that showcases some of the many ways in which arts-inspired ways of making, knowing, and being can infuse academic research, teaching, and leadership.

Whether you identify as an artist, an academic, or both, you'll find resources here to help you move between and beyond.  You'll also learn why I opted to join these two powerful words with a multidirectional wildcard asterisk rather than a linear hyphen.

This free WriteSPACE Special Event consisted of two live one-hour Zoom sessions scheduled twelve hours apart.

I opened both sessions by introducing Amy Lewis – already known to many of you as our wonderful WriteSPACE Events Manager – with whom I’ve worked closely over the past nine months to design and populate the Artist*Academic website. We took everyone on a short tour of the site's five main sections:

• WHAT is an Artist*Academic?

• WHY do we need Artist*Academics?

• WHO can be an Artist*Academic?

• HOW do I become an Artist*Academic?

• WHERE can I learn more?

Each session then featured a different special guest:

• In Session 1, I was joined by Professor Selina Tusitala Marsh – a former New Zealand Poet Laureate, prizewinning graphic memoirist, and artist*academic extraordinaire – whose playful illustrations enliven not only the Artist*Academic website but also my forthcoming book, Writing with Pleasure.
   

• In Session 2, I engaged in a lively conversation with Professor Peter O’Connor, the visionary Director of CAST. We discussed the artist*academic identity and the importance of bringing more arts-inspired research, teaching, and leadership into higher education.

Here is Amy ‘s first-person account of the live event:

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A few quotes from the sessions to inspire you: 

• “My creative thinking has become led by line – the drawn line, the written line, the spoken line, the bloodline…”

• “As an artist*academic, you’ll always be liminal, on the edge, and not quite fit the standard model of the university. But maybe you should embrace that. Be a ‘moonlighter’, and find people who are happy to take risks and stand outside with you.”

• “Going through our arts-based research has been a collaborative and conversational process, and totally outside of our comfort zones!”

How insightful it was to hear Helen expose the roots of this project. She explained how to recognise an Artist*Academic (in others and in yourself). But it may seem daunting to say ‘yes I fit that definition!’ Imposter syndrome is quite common in the battleground of academia. Even some of our collaborators on this project struggled to see themselves as academics, artists, or artist*academics, despite working in a research centre with the word ‘Arts’ in its name. In both sessions, we talked about ways to unpack this triple imposter syndrome and explored the idea of ‘letting go’ of self-doubt to embrace a new stage of becoming. 

‘Letting go’ has become something of a visual theme throughout the website. Bespoke and spontaneous drawings, poems, reflections, and stories abound, dissolving our fears that only perfectly polished work can be published. These fresh and fun artistic moments throughout the website were considered, deliberate, and collaborative. Helen’s fabulous guest speaker Selina Tusitala Marsh explained her hand-drawn, ‘koru-esque’ icons on the ‘How’ page of the website: The square spiral shape honours a motif in women’s traditional weaving from the island of Ambai in the Vanuatu archipelago. Their knowledge is woven into and safeguarded through art. The spiral shape softens in the Leadership and Service icon to reflect the fluidity and responsiveness of this area, it then becomes labyrinthine and nuanced in the Arts and Humanities icon, before transforming into freed birds in the Teaching icon.  

Another standout discussion point of the first session was the asterisk! We knew from the beginning of this project that a hyphen was not going to work. A hyphen was like a minus sign, subordinating ‘artist’ to ‘academic’. But an asterisk is something else entirely—a multi-spoked wild card that could connect the artist and the academic on equal terms. Selina explained that this symbol is not a star but a jellyfish, a Samoan ‘alu ‘alu, or perhaps an octopus with eight tentacles. This motif becomes a portal into Pasifika mythology and epistemology, but it also resonates globally due to the empty space at the centre. What I love most about this symbol is the centre void, which embodies the power of relational spaces. Arts open up space for us as academics to challenge the conventions of the academy and give us space to speak freely. 

In the second session, our wonderful special guest Peter O’Connor reflected on the way storytelling has played such a pivotal role in his life and academic career. Arts-based inquiry can often be like process writing: it reveals deeper ideas and brings things together without you even releasing it. Then you step back and ponder your ‘aha!’ moment. 

A key takeaway for me was the strength of finding an artist*academic community. Peter explained that if academia is like the ocean, most of the sea creatures swimming in universities are sharks, who have a particular way of working and thinking. But to be an artist*academic means being a dolphin, playful and intelligent. Dolphins draw strength by swimming in pods and they communicate in ways that others cannot understand, so it’s good to find a sense of community in other like-minded scholars. 

If you think you might also be a dolphin in an academic sea of sharks, head to the artist*academic website (https://artist-academic.com/). Dive into the wild and wonderful resources that Helen and the team at CAST have lovingly laboured to create and join the conversation!

A heartfelt thank you to Helen, Peter, Selina, and the team at CAST for this great discussion. It has been a true privilege working with you all on this inspiring, one-of-a-kind project!

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A recording of this two-part WriteSPACE Special Event is now available in the WriteSPACE Library.

Not yet a member? Register here to receive an email with the video link.

Better yet, join the WriteSPACE with a free 30 day trial, and access our full Library of videos and other writing resources.

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WriteSPACE members enjoy a complimentary subscription to Helen’s Word as part of their membership plan (USD $15/month or $150/year).

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